Sales and marketing alignment is a significant challenge for many businesses. And we believe the marketing companies who preach it are blowing a bit of hot air. Why? For the simple reason that they are selling you software for your marketing department, and telling you to also purchase software for your sales department. That’s nonsensical. […]
The VipeCloud Blog
Small Business Insights: Eliminate All Non-Critical Expenses
A seemingly difficult question for many small businesses is: should you focus on growth or profitability? There is often only an answer in hindsight. Regardless of your answer, we suggest that twice a year you review your expenses and do some spring and fall cleaning. Just like clothes in your closet, for any services you […]
Credit Luck to Success But Not Shortcomings
Luck is an interesting beast. It can be credited or blamed for the outcome of every type of event. But when should you use it? One of my new favorite authors is Todd Borg, who has developed a thriller series based in Lake Tahoe. In his book Tahoe Heat the main character and hero, Owen […]
Does Your Pipeline Separate Your Customer’s Activity From Your Own?
Forecast by engagement. As a sales manager would you prefer to know how many emails and phone calls your team made, or which accounts were responding to those activities? [no brainer] When a sales team works accounts and opportunities by engagement, an automated optimization of effort toward the pipeline occurs. See the following comparison of […]
Automate LinkedIn Shares to Generate Leads
Sharing content on LinkedIn generates leads. When your entire sales team shares on LinkedIn, your footprint expands exponentially, your lead generation increases, and your customers respond: “You guys are everywhere!” We consider these givens, and have even done a case study to prove it: ICON Staffing Network, Take Our Sales Team Social. The challenge is getting […]
The Rise Of The Hyper-growth Organisation
The growing influence of so-called ‘hyper-growth’ organisations is having a significant impact on global industry. Here, we take a deeper look at what defines hyper-growth companies, and the role they’re playing in modern business. A hyper-growth organisation is a company that is growing, or has grown, at a phenomenal rate. Typically, a hyper-growth organisation is […]