EMAIL DELIVERABILITY

Improve Your Email Deliverability
And Protect Your Domain

Learn How Email Authentication Affects Your Email Deliverability And More

What Is Email Authentication And How Does It Affect Deliverability?

In the world of email marketing, there's an ongoing battle between legitimate senders and illegitimate spammers & spoofers.

Spammers and spoofers clutter inboxes with unwanted mail and / or traps in an attempt to scam the recipient. At best, this gives the email recipient a bad experience, and at worst it's dangerous for them. As such, email servers work hard to check the validity of a sender based on their authentication (what we're discussing here) and also their sending habits.

Many email users don't realize how easy it is to spoof an email address. That is, to simply send an email on behalf of a domain that you don't own. DNS records such as SPF, DKIM, and DMARC are the solution for this. They tell the email world which email service providers and email clients are permitted to send on your behalf. Without this, recipient servers won't be able to tell the difference between you and an illegitimate sender and you'll be treated as such.

There are several DNS records that we strongly advise you set up to maximize your deliverability and to protect your domain from bad actors. Continue below to learn about what these records are, what they do, and how to set them up.

Helping our customers set up their DNS to maximize deliverability is just one part of our world class customer support. Request a demo to learn more about the VipeCloud marketing CRM and culture of support.

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