It’s best to post both. But let’s first take a step back and ask, why would you post anything at all? The answer: because posting social content is like the chit chat at the beginning of a sales call. It builds for your prospective clients 1) your character as a human being and 2) your […]
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Are Rodeos similar to Startups?
This week I went to a rodeo for the first time in my life. I’ve been to English riding events before – dressage, hunter jumpers, and eventing – but this was my first rodeo. The punchline: I’m hooked! It was such an entertaining evening with several events, the constant threat of danger for the cowboys […]
How to Work Email Engagement as Call Lists
It’s fun when things come together, especially when the project begins as a “what if…” That’s exactly what this help article is about – bringing together your mass emails with your ability to follow up with engaged recipients on the phone. See below how when you review mass email results you can now essentially create […]
Sending Bulky, Untrackable Attachments Is So 90s
Can you believe the 90s were 16 years ago? Back then the iPhone didn’t exist, CRM was in its infant stages, and Justin Bieber was definitely not a thing. You know what sales people did back in the 90s? They sent email attachments and had no idea if they were viewed. And if the attachments […]
Series Templates for Drip Campaigns
A powerful marketing tool for nurturing leads and new customers, you can create a series of emails to send to your contact lists or newly interested contacts. Simply create a Series Template and apply it when sending your emails. When would you use Drip Campaigns? Quite simply, when multiple emails to a potential customer might […]
Content Management – Track Links and Files Side By Side
These days blog articles are as valuable, if not more, than the “traditional” sales and marketing collateral of PDFs and PowerPoints. We think you should be able to manage links to your blog articles (or any web links) and your files in the exact same spot. That’s why we built our content management system to […]