There is an old sales adage that the more conversations you have with your market, the more customers you’ll acquire. Holiday email newsletters are the perfect excuse to continue or begin a conversation. However, there are a couple things it should avoid altogether, and a sweet spot your message should target. Two Things To Avoid […]
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Email Preview Text – A Hidden Secret Weapon
Think your email messaging is limited to a subject and a body? Think again. There is an often overlooked part of every email which can have a dramatic effect on your open rates. Enter Preview Text. What Is Preview Text? Preview text is the first part of your email message, which is displayed in addition […]
Five Step Guide To A Multi-Touch Lead Generation Series
Whether you are in marketing or sales, or both, lead generation likely falls somewhere within your responsibility. Here is a quick guide you can use to get started with a multi-touch series to generate leads. Step One: Get Your Contact List In Order I’m not going to get into too many details on this step, […]
All New VipeCloud Release Notes
The last several months we here at VipeCloud have been heads down rebuilding the product you love with a vastly improved look and feel and several added capabilities that will make your customer acquisition efforts more effective. You can toggle between the new and old layouts by clicking the upper right hand corner dropdown […]
25+ B2B Sales Influencers on Twitter (List)
Earlier this month, OpenView Labs published a Top 25 B2B Sales Influencers of 2014 list on their blog. Last week I came across the article, but thought there could be more value to the article than the list of names. So, to keep up-to-date with what these sales influencers are evaluating, suggesting, and talking about, […]
Social Selling is like Golfing on the Internet
Social selling is a goal many organizations set out to accomplish, however, it’s often full of obscurity and confusion. Social selling seems to have two distinct groups of users on opposite ends of the spectrum: a great divide of those who are supposedly wonderful at it, and those who consider themselves terrible and choose to […]