A core component of VipeCloud’s All-In-One CRM is social selling, or more accurately, social posting. Generating inbound interest can be a powerful way to effectively market yourself and your business. However, to do it correctly, you can’t always be selling. We have long said that social selling can be thought of like an online cocktail […]
The VipeCloud Blog
Two Reasons Why We Love Salesforce the Company
Now firmly in the Customer Relationship Management (“CRM”) industry, we at VipeCloud have a different opinion about the gorilla in our space than one might think. We actually love our largest competitor. Here are the two primary reasons why: Salesforce Markets the CRM Industry to the World For Us That’s right – they are doing […]
How to Evaluate Email Tracker Tools
Email tracking is becoming increasingly valuable, and in many ways a requirement, for sales professionals to execute their roles effectively. While email open tracking can be finicky, when combined with link and attachment click tracking, it becomes an invaluable tool to measure engagement. There are now many email tracking systems on the market – from […]
Designing For the Customer Not the Device
Design is a topic on which many people have strong opinions. Several start ups out of Silicon Valley that became anomalous successes give a lot of credit to the nuances of their design perspectives. Here’s ours: We recently released our mobile apps, which means we now offer VipeCloud users an All-In-One CRM experience on the […]
Does your Small Business CRM include Email Marketing?
Small business owners and employees are often performing multiple roles and wearing many hats. Unfortunately, they are also often having to manage different software systems for their different roles. Is there low-hanging fruit which can (and should) be combined to save the headache of managing different systems and data? Email Marketing + CRM Yes! Email […]
VipeCloud Adds Matrix Emails to Marketing Automation Capabilities
We are thrilled to announce the addition of Matrix Emails to our marketing automation capabilities. Matrix Emails, at their simplest, allow marketers to send personalized mass emails on behalf of their sales team. Why is this important? Because it generates three major benefits for your sales and marketing efforts: You will save your sales team […]