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Marketing CRM > What Does a CRM System Do? For Growing Businesses, Perhaps Everything…

What Does a CRM System Do? For Growing Businesses, Perhaps Everything…

December 17, 2019

Last updated on August 2nd, 2023

CRM service

If you’re a small and growing business, you already understand that managing your growth is something that keeps you on your toes every day.  Not too long ago, you and perhaps a handful of others wore all the proverbial hats that needed to be worn to push your company forward.  You all wore them well, as you’re now trying to track who does what and when as you continue onward with your mission.  You have a person onboard who handles your marketing emails.  You have another person who handles your customer and contact database.  You have still another person who’s running your sales efforts.  You may even have a few vendors in place who help with all of these functions.  How do you keep track of all of this without missing out on some important details?  You do so with a CRM system that combines all of these efforts into one interface. 

VipeCloud provides the ultimate CRM experience to our clients, as we make things easy to manage, efficient and scalable so that your CRM system can grow with you.  When you work with us, you won’t have to track down five, six, eight people or more to get an idea of what’s happening, but instead you’ll only need to take a look at a few screens.  Below we’re going to present an overview of what a CRM system does so you can decide for yourself if this is functionality that could help you continue to grow your business.


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1.    It Compiles

Do you remember the days when you had a folder of spreadsheets, all dealing with one critical component of your young company?  That list of folders may have looked something like this:

  • Accounting
  • Sales
  • Personnel
  • Marketing
  • Hardware

Within each of those folders were spreadsheets that were so elaborate they would’ve made a PhD student proud.  That took hard work, but it was also hard work to keep all of that organized.  A CRM system can bring almost all of this data into one location so you don’t have to worry about corrupted files, crashing hard drives or anything else that could send your entire operation into a tailspin.  Instead, you’ll log onto an account and see everything right there for you.

2.    It Organizes

Along those same lines, when you were just starting, did you find it difficult to keep track of all the different marketing and sales emails that you sent to customers and potential customers?  Did you dread the idea of copying and pasting the text from those messages into some other form of software so you could avoid repeating the same messages in the future?  Again, this is work that tends to be busy and not productive, but one of the many benefits of a positive CRM experience is that you won’t have to move any data around or worry about where it is or how it’s being handled.  It’s already there, in full, so you can access it anytime you want.

3.    It Automates

How many hours have you spent since you started your business copying and pasting email addresses into one group in your email software?  How many hours have you wasted trying to keep those lists current?  Did you find the hours you spent trying to figure out how to send your marketing and sales emails at a later time a good investment of your greatest resource, which was your own time?  A solid and dependable CRM system removes all of that wasted time from your day, as it will help you write your emails quickly, add or remove recipients efficiently and easily set a time for a future date for those messages to be sent.

4.    It Tracks

Did you have another spreadsheet saved in your system that kept track of the responses you got from your outgoing campaigns?  Did you find that helpful?  What did you do if you forgot to enter some of that data?  Did that render the entire effort somewhat moot, as you could no longer depend on those statistics?  A proper CRM experience means that you won’t have to do anything when it comes to tracking your messages, as that should already be done for you.  Simply click on the appropriate link and you’ll see exactly what you need to see.

5.    It Reveals

There’s a reason that small business owners want and need to track their data.  Data provides lessons that can prove to be invaluable to any company, large or small.  After all the time you spent in the past entering, organizing and tracking your data, did you even have a lot of time or energy left to notice any trends, positive or negative in nature?  It’d be much easier to simply log onto an interface and see all of that right off the bat, wouldn’t it?  A CRM system can do that for you, and can do so immediately so you can see these trends quickly.

How VipeCloud Can Help

If you’re ready to trade a large amount of your busy work for productive work, you need to speak to the team at VipeCloud as soon as possible.  Our CRM experience is one that’s all-encompassing, meaning we work with you to scope a solution that provides you exactly what you need, when you need it.  We’ll take the time to learn about your company, your goals, your industry and anything else that you feel is relevant before recommending a specific solution.  

We understand that every second counts when you’re running a growing and thriving smaller business.  We have offerings available that will put your time to better use and make sure that you’re no longer wasting time on things that should be done automatically and instantaneously.  If you’re ready to take that next step with your business, contact VipeCloud today to discuss our sales CRM capabilities, our marketing suite or just about anything else you have in mind that would benefit from increased speed and efficiency.

Photo by PhotoMIX Ltd. from Pexels

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