Whether you are part of an early stage or a small business, what is the best path forward for your sales and marketing stack? Let’s walk through the two most common decisions made – 1) setting up a stack which will support you through all levels of potential success or 2) choosing a stack that […]
Marketing CRM
How Does Email Open Tracking Really Work?
Email open tracking is becoming more and more important to sales and marketing professionals, but how do they really work? Email open tracking started with email marketing. Eventually, the exact same technology made its way into sales software. And now the differences really come down to ease of use of the email sending system. Email […]
VipeCloud adds Facebook to its Social Sharing Sites
A core component of VipeCloud’s All-In-One CRM is social selling, or more accurately, social posting. Generating inbound interest can be a powerful way to effectively market yourself and your business. However, to do it correctly, you can’t always be selling. We have long said that social selling can be thought of like an online cocktail […]
How to Evaluate Email Tracker Tools
Email tracking is becoming increasingly valuable, and in many ways a requirement, for sales professionals to execute their roles effectively. While email open tracking can be finicky, when combined with link and attachment click tracking, it becomes an invaluable tool to measure engagement. There are now many email tracking systems on the market – from […]
Designing For the Customer Not the Device
Design is a topic on which many people have strong opinions. Several start ups out of Silicon Valley that became anomalous successes give a lot of credit to the nuances of their design perspectives. Here’s ours: We recently released our mobile apps, which means we now offer VipeCloud users an All-In-One CRM experience on the […]
Does your Small Business CRM include Email Marketing?
Small business owners and employees are often performing multiple roles and wearing many hats. Unfortunately, they are also often having to manage different software systems for their different roles. Is there low-hanging fruit which can (and should) be combined to save the headache of managing different systems and data? Email Marketing + CRM Yes! Email […]