There are many ways to attract more customers to your business, and it can seem intimidating because there aren’t any one-size-fits-all strategies and everything takes a commitment of time and/or money. In this guide, we’ll be offering you a variety of marketing strategies to attract customers with the goal of providing you with some ideas […]
Marketing CRM
What Does a CRM System Do? For Growing Businesses, Perhaps Everything…
If you’re a small and growing business, you already understand that managing your growth is something that keeps you on your toes every day. Not too long ago, you and perhaps a handful of others wore all the proverbial hats that needed to be worn to push your company forward. You all wore them well, […]
Should You Consider a Growth Stage CRM?
Whether you are part of an early stage or a small business, what is the best path forward for your sales and marketing stack? Let’s walk through the two most common decisions made – 1) setting up a stack which will support you through all levels of potential success or 2) choosing a stack that […]
How Does Email Tracking Really Work?
Email tracking has been in use by marketers for decades, and it is continuing to gain steam on the sales side of the house. Marketers have had to become increasingly technical to fulfill their roles. Salespeople have different DNA, and have been slower to gain interest in the technical aspects of email. This article is […]
VipeCloud adds Facebook to its Social Sharing Sites
A core component of VipeCloud’s All-In-One CRM is social selling, or more accurately, social posting. Generating inbound interest can be a powerful way to effectively market yourself and your business. However, to do it correctly, you can’t always be selling. We have long said that social selling can be thought of like an online cocktail […]
How to Evaluate Email Tracker Tools
Email tracking is becoming increasingly valuable, and in many ways a requirement, for sales professionals to execute their roles effectively. While email open tracking can be finicky, when combined with link and attachment click tracking, it becomes an invaluable tool to measure engagement. There are now many email tracking systems on the market – from […]