Last updated on August 3rd, 2023
It seems the pendulum is swinging again and businesses now cringe when they hear “there’s an app for that”. Remember AOL’s “You’ve got mail”? When there are too many apps or emails, they become a burden. Enter the Marketing CRM.
What Is A Marketing CRM?
A Marketing CRM is software that combines into a single product a marketing suite of features like email marketing and marketing automation with CRM capabilities like contact and pipeline management.
A central contact database tracks all marketing and sales communications, providing a wholistic view of contact engagement without the need for integrating multiple systems.
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Why Marketing CRMs Matter?
Sales people today often find themselves implementing marketing activities like sending a series of emails to their leads. Marketing CRMs enable this behavior without requiring the sales person to use an independent, often unmanaged third party system.
As a result, Marketing CRMs offer a single source of truth for your data, no time and costs related to integrating multiple systems, and a return to focusing on results rather than building your stack.
This single system approach makes managing your sales and marketing organization simpler. A streamlined organization means you become more nimble to changes in the market, increasing your ability to succeed. And For the right business type, these benefits can result in a positive, material impact.
What’s The Future Of Marketing CRM?
Software is currently trending toward niche specializations. Marketing CRMs are just one example and will most likely continue to expand their capabilities.
There are two primary types of Marketing CRMs: true single systems, and pre-integrated groups of systems.
What Types Of Businesses Are Marketing CRMs Best For?
Marketing CRMs are best suited to small and mid-sized businesses. Smaller businesses tend to have more cross functional, rather than specialized, roles. Furthermore, they typically have fewer resources available to research, purchase, and then integrate a series of applications to manage their sales and marketing.
Time is of the essence so a single system to bridge marketing and CRM into one – a Marketing CRM – will save you a lot of time