6 Hubspot Alternatives For Business Growth In 2024

Last updated on February 29th, 2024

Looking for an alternative for Hubspot for your marketing needs? We’ve compiled 6 Hubspot alternatives based on features, pricing, and customer ratings.

Hubspot is a household name in marketing and business software for a reason.

But it’s not for every business and budget.

Despite its strengths, it has its weaknesses (which you might already be aware of).

Which is why we assembled this guide to showcase Hubspot alternatives that might be a better marketing solution for your needs. We’ll analyze features, pricing, and reviews.

Table of Contents:

Why Is Hubspot So Popular?
Pros And Cons Of Hubspot Marketing Hub
The Top 6 Alternatives To Hubspot Marketing Hub
9 Steps To Using Marketing CRMs Effectively
VipeCloud: The Best Hubspot Alternative Marketing CRM

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Why Is Hubspot So Popular?

Hubspot’s popularity comes from offering a suite of valuable features that helps with marketing, sales service delivery, and retention.

Its marketing product, Hubspot Marketing Hub, offers email marketing capabilities, SMS, and customer journey tracking. In addition, there’s a landing page builder with metrics that showcase conversion success.

Hubspot offers account management support, and many companies like to take advantage of the free plan if their CRM needs are limited.

Is Hubspot Or Salesforce Better For Marketing?

Hubspot is better for SMBs since it covers more marketing capabilities than Salesforce’s small business CRM equivalent.

Even when comparing Hubspot Marketing Hub To Salesforce Marketing Cloud, Hubspot still wins in terms of pricing and feature stack.

Hubspot offers flexible solutions for a lower investment with Hubspot which is why it fits small businesses better.

Salesforce also has a steeper learning curve than Hubspot, which can affect user adoption in the short and long term.

Overall, Salesforce focuses more on large enterprises, whereas HubSpot focuses on the small and medium-sized business sectors.

Pros And Cons Of Hubspot Marketing Hub

A lot of companies use Hubspot because of its big brand name.

However, that doesn’t mean it’s the right fit for your small business.

So if you’re looking to make a business case to switch from Hubspot or choose a Hubspot alternative, below are pros and cons to consider.

Pros

Multi-channel marketing – Use several marketing channels for customer acquisition (email, text, and social media).

1:1 technical support – Get direct assistance from support with technical issues.

Ease of use – The easier learning curve allows your marketing team to learn the marketing CRM faster.

Detailed customer history – Get a complete understanding of your customer’s buyer journey and activity across long timeframes.

Cons

The number of contacts drastically affects pricing – If you have a lot of contacts, it can drastically increase the monthly price of Hubspot Marketing Hub.

Marketing email limits – Hubspot includes email limits that can cap the number of cold emails you can send out per day to a given list. This can slow down your marketing results if it takes many emails to get the results you want.

Requires integrations for SMS marketing – Hubspot doesn’t have a native SMS feature. Instead, you’ll have to integrate with a third-party SMS tool to use text automation.

The landing page builder can be hard to use – Using the landing page builder, which also has limited design capabilities, can be challenging.

Poor support from time to time – Users report instances of slow ticket resolution.

The Top 6 Alternatives To Hubspot Marketing Hub

These 6 software options can be used for your various marketing goals, be it: lead generation, brand awareness, or conversions.

1. VipeCloud

We’re humbly placing VipeCloud as the #1 Hubspot alternative since it provides all the marketing tools without the number of contacts drastically affecting pricing.

Many users have applauded VipeCloud’s ease of use, especially regarding mass email campaigns and tracking engagement rates.

It’s also easy to segment contacts so that they can receive tailored text or email messages.

Unlike Hubspot, and other alternatives on this list, VipeCloud has SMS capabilities built in, so there’s no need to pay for a separate SMS marketing software.

And if your business isn’t currently using SMS, you should think again.

This won’t be a shocker for most to hear but 75.4% of Americans admit to being addicted to their mobile phones.

Now let’s look into the features, pricing, and reviews of VipeCloud.

Features

Pricing

VipeCloud offers 4 affordable pricing tiers based on your needs.

Here’s how the pricing measures up when billed annually:

Plus – $20 (or $25 monthly)
Pro – $40 (or $50 per user monthly)
Enterprise $60 (or $75 per user monthly)
Custom – Contact for a quote

Here’s what each tier consists of:

Plus:

Feature-rich CRM, one pipeline
2K contacts
10K monthly emails
Email marketing
Video email
Texting
Stories
Social sharing
Sign up forms
1 user

Pro:

Everything in Plus, along with:
10K contacts per user
30K monthly emails per user
Sales & marketing automation
Custom fields
Account management
Sales estimates & QuickBooks integration
Inbox sync
1 scheduler
1 team
Phone support
Up to 10 users

Enterprise:

Everything in Pro, along with:
60K contacts per user
60K monthly emails per user
One-email-per-minute mass email processing
Multiple schedulers
Website tracker
Contact scoring
10K email verifications per month
Multiple pipelines
Multiple teams
Unlimited users

Custom:

Everything in Enterprise, along with:
Custom contact count
Custom email sending quantity
Custom email verifications quantity
Dedicated SMTP delivery account
Dedicated IP addresses and rDNS support
Custom implementation and training

Reviews

g2 reviews for VipeCloud:

“We needed a system that had startup-friendly pricing, wouldn’t charge us an arm and a leg for having 10,000+ contacts per sales rep, has robust email automation and attentive customer support. VipeCloud was the clear winner in all these regards.” – Verified User.

“Vipecloud 3.0 makes mass emails and drip campaign emails easy. Vipecloud is super fast too. The mass email and campaign setup are very quick, nimble, and easy. They’re actually making it fun to set up emails. What I’ve seen is that their system is natural and they’ve thought of things that users like me appreciate.” – Mike V.

“The interface is easy to use. If you can use Gmail, you can use Vipe. The learning curve is close to zero once people start using it.” – Evan G.

2. Freshsales Suite (Marketing And Sales)

Freshsales offers a suite of marketing tools for customer acquisition, including Whatsapp Business functionality.

Features

Email marketing
Website chat
Phone
Whatsapp Business
SMS
Customer activity timeline
Web forms
Marketing lists
Segmentation

Pricing

Free
Growth – $15 per user per month with 1,000 marketing contacts (billed annually)
Pro – $39 per user per month with 1,000 marketing contacts (billed annually)
Enterprise – $69 per user per month with 1,000 marketing contacts (billed annually)

Reviews

g2 reviews for Freshsales Suite:

“One of the most potent tools that Freshsales has is its sales sequence automation; it allows me to schedule many emails and SMS in bulk to ensure that the marketing campaigns are sent in a timely manner so we can reach the most clients” – Esther M.

“I like the ability to create custom-made automation, allowing me to really get the marketing I need and well as manage all of my sales needs. A close second is their support, and they are all so great!” – Kevin M.

“Freshsales has been very easy to use! It allows us to upload lists of clients to follow up with and makes our workflow so much easier. It has been a huge value add!” – Greg R.

3. Constant Contact

Constant Contact is popular for its email automation capabilities. The platform has branched into other marketing channels like social media and SMS marketing.

Features

Email marketing
SMS Marketing
Reporting
Landing Pages
Templates
Social media marketing

Pricing

Constant Contact’s pricing can vary based on your number of contacts. The “Plus” tier comes with more capabilities.

Core – $10 per month for up to 5 users
Plus – $45 per month, unlimited users

Reviews

g2 reviews for Constant Contact:

“I’ve been using Constant Contact since 2005. It is an indispensable tool for my small business. I love that I can send emails, create automated campaigns, create landing pages, and more. It is SUPER easy to use, very intuitive, and they have great customer service for the VERY few times I have needed extra support.” – Tracey D.

“I love how dynamic Constant Contact is. You can make gorgeous marketing materials on the platform. It suits anything you’re trying to do. I use it for review requests, internal marketing, external marketing, newsletters — you name it.” – Drew L.

“It’s easy to create templates, the reporting is good, and it’s easy to include a follow-up email to anyone that didn’t open the original send.” – John D.

4. ActiveCampaign

ActiveCamapgin lets you send email marketing automation to your various lists with custom fields for personalization. You can also craft conditional emails based on the actions or non-actions that users take.

Features

Email marketing automation
Forms
Landing pages
Tasks
Data quality management
Segmentation
Lead scoring
Reporting

Pricing

Pricing can vary based on your number of contacts.

Lite – $29 per month, billed yearly
Plus – $49 per month, billed yearly
Professional – $149 per month, billed yearly
Enterprise – Contact sales to get pricing

Reviews

g2 reviews for ActiveCampaign:

“ActiveCampaign is very intuitive. Getting familiar with the system and how everything works doesn’t take much time. Customizations are very easy to implement, whether custom fields, custom automation, custom pipelines, etc. The integrations available are also great, with nearly every software available for integration either natively or via Zapier.” – Garrett E.

“The least helpful thing about ActiveCampaign is the inability to view a scheduled email campaign without opening the email editor. In other email marketing platforms, such as Mailchimp or HubSpot, you can view the details of an email campaign, such as the subject line, preview text, and sending list, without needing to edit the email.” – Clinton O.

“AC does an excellent job of making it easy to communicate with customers. Sending a “pretty” campaign is so easy, especially for a newbie. The automation are little tricky, but there are lots of tutorials available. I also love the way you can track engagement.” – Marie G.

5. Mailshake

Mailshake is a sales engagement platform that offers cold email capabilities and options for engaging prospects through social media and phone.

Features

Email marketing automation
Reporting
CRM integration
Custom fields
Task management
A/B Testing
Lead scoring
Content management

Pricing

Email outreach – $58 per user per month, billed annually (30-day money-back guarantee)

Sales Engagement $83 per user per month billed annually (30-day money-back guarantee)

Reviews

g2 reviews for Mailshake:

“I love that I can set up a sequence of emails that will automatically be sent to my prospects every few days. It cleans out bad email addresses, so I am not wasting time on deal leads. It makes me a list of anyone who has opened the email. A historic record for every lead. It helps me write smart content and suggest content that prevents emails from landing in spam.” – CEO @ Commission Partners

“It’s a bit expensive if you compare it to the other tools. Especially if you want to use multiple email accounts to send out emails. But it’s definitely worth it.” – Andrej T.

“Mailshake has awesome customer service, and their staff is very helpful. They proactively reach out to give me ideas on ways to improve my campaigns which is great.” – Verified user

6. Ortto

Ortto (formally known as Autopilot) offers omnichannel marketing capabilities along with a friendly UI.

Features

Email marketing
Customer journeys
SMS marketing
Segmentation
Lead scoring
Marketing automation
Reporting

Pricing

Ortto comes with a 14-day free trial.

Campaign – $29 per month (includes 2,000 contacts and 8,000 emails per month)
Professional – $99 (includes 5,000 contacts and 20,000 emails per month)
Business – $299 ( (includes 20,000 contacts and 80,000 emails per month)
Enterprise – Must contact sales for pricing

Reviews

Here are g2 reviews for Ortto:

“The UI and general ease of use are miles ahead of anything I’ve used in the past. Generally, navigating around the app is a great experience, and it’s incredibly easy to find where certain things are. Email marketing, and lifecycles, are often complicated, but Ortto helps remove some of that headnoise.” – Verified user

“Easy integrations with popular data sources, handy workflows, and relevant reports. It’s easy to verify your campaign engagement and even auto-re-send messages with a different subject to specific users who did not open your email 24 hours after it was delivered to their inbox.” – Sergio M.

“Sometimes when we put more work into this software, it lags, which decreases our productivity, but I think a regular update could solve this problem easily.” – Adityaa S.

9 Steps To Using Marketing CRMs Effectively

Once you choose your Hubspot alternative, we recommend following these 9 steps to use your marketing software to the best of its ability:

Identify problem areas in your marketing.
Identify your needs (based on problem areas, goals, and best practices).
Keep marketing CRM adoption high (implement a CRM adoption plan).
Pick your best marketing channels.
Set KPIs for your marketing channels.
Refine your strategy using data.
Save messaging templates (for efficiency and future reuse).
Focus on your most profitable marketing channels (spend the most time on channels that bring the best results).
Look for new marketing channels (test new marketing channels periodically for more opportunities to win business.

VipeCloud: The Best Hubspot Alternative Marketing CRM

VipeCloud is the #1 Hubspot alternative for marketing since it provides many marketing features (email, text, social media, segmentation, CRM, etc.) for an affordable price.

In addition, VipeCloud lets you store more contacts for less compared to other marketing CRMs. The number of contacts also has a significantly lesser influence on pricing changes between tiers.

If you’d like to see how VipeCloud works and the marketing use cases behind it, request a demo today.

The best part is that you can try VipeCloud on a 15-day free trial when you sign-up today (no card required!)

Why Is Hubspot So Popular?

Is Hubspot Or Salesforce Better For Marketing?

Pros And Cons Of Hubspot Marketing Hub

Pros

Cons