Today, you’ll learn how email tracking works so you can create more effective & efficient email marketing campaigns. Imagine this: You just finished the business proposal that could potentially land you a HUGE deal. You hit “Send” and wait in anticipation for an exciting reply. 1 day goes by, then 2 days, then 3….nothing. Scratching […]
Marketing
12 Lead Generation Tips For Magnetizing New leads
These 12 lead generation tips will help you optimize your lead generation to get the most results for your buck. Are you struggling to generate enough qualified leads to hit your growth goals? You’re not alone. 73% of all B2B leads are not ready to be closed. Optimizing your lead generation will help you increase […]
7 Lead Scoring Best Practices To Pre-Qualify Leads Like A Pro
This guide will help you implement lead scoring practices, so you can double down on deals with the highest potential! If you take a big-picture view of your sales cycle, you’ll notice certain patterns when it comes to the demographics of your ideal customers and their behaviors. These observations you make can help you categorize […]
Direct vs Indirect Marketing 101: All You Need to Know
In this guide, we’ll be learning about direct and indirect marketing; the advantages, disadvantages, examples, and which you should focus on. When it comes to marketing, there are certainly some methods that trump others, but there’s no one-size-fits-all solution. Every company has its own specific goals and target customers that need a tailored and unique […]
Contact Management: How To Sort Business Connections (Easy)
When selling a product or service to a particular marketplace, you’ll have various people at different stages in your funnel. Add the element of time into this, and it can be pretty easy to forget certain people you’ve spoken to. This is where contact management comes in — a way of organizing your contacts (partners, […]
Mortgage Marketing: How To Generate Leads That Need Loans
Today you’ll gain helpful ideas on how to market your private mortgage company effectively and gain qualified borrowers. Marketing takes companies from zero to hero in today’s world when it follows a proven plan of action. When it comes to the mortgage industry, borrowers have more access to more lenders now than in history. So […]