Last updated on August 2nd, 2023
There is an old sales adage that the more conversations you have with your market, the more customers you’ll acquire. Holiday email newsletters are the perfect excuse to continue or begin a conversation. However, there are a couple things it should avoid altogether, and a sweet spot your message should target.
Automate All Your Communications With VipeCloud
VipeCloud is the only Automation tool your small business needs to
be the hero to your customers.
With Email, Texting, Social, Suites, Chat, Stories, Video Email & Sign Up Forms fully built-in, we provide you with the perfect platform to grow your business.
15 Day Free Trial – Get started risk free. No CC needed.
Two Things To Avoid In Your Holiday Newsletter
First, don’t simply wish folks Happy Holidays. You only have so many times you can reach out to your email list each year, and an email which does not add any real value is not the best use of anyone’s time.
The second thing to avoid is to use your holiday email newsletter as an excuse to communicate, and then turn around and really just be asking your recipients to do something to benefit you. It is the season of giving, and that is exactly what you should try and accomplish.
Segment Your List For Targeted Messaging
By segmenting your list, you’ll be able to achieve more targeted messaging with your holiday newsletter. Of course, this requires some data to achieve. You can build this data in a number of different ways:
- Short survey added into the new customer registration form
- Send a survey to your existing customers – you can entice them with a chance to win something
- Use a couple different CTAs in prospecting emails that are aimed at different customer types and separate your follow up based on which CTA worked
- Add a couple demographic questions to forms that you use to build prospecting lists that will help with broad categorization for customer type
- For PPC/CPC campaigns, create multiple campaigns aimed at different population segments and keep track of this data in your CRM for future marketing
Once you have the systems in place to build marketing lists that have this additional demographic data, you can send newsletters that will have a more personal touch. This should help with campaign performance across the board.
The Holiday Newsletter Sweet Spot
The sweet spot is to do more than just wish your audience Happy Holidays but not so much that you are overtly selling them something. As with every email marketing campaign, the secret to long term success is to add or offer value. Examples of value can include:
- Updates about you, your business, or your product that your customers will benefit from knowing.
- Tips, tricks, or insights about your market of which your customers might not be aware.
- If you can’t fulfill either of those, share a holiday insight or trivia tidbit folks might not know. For example, did you know venison, not turkey, was the primary meat at the first Thanksgiving?
Good Luck!
As with every campaign, a little bit of luck doesn’t hurt. Luck favors the prepared, so hopefully these tips will prove helpful. May the muses be with you!
Leave a Reply