Whether you are part of an early stage or a small business, what is the best path forward for your sales and marketing stack? Let’s walk through the two most common decisions made – 1) setting up a stack which will support you through all levels of potential success or 2) choosing a stack that […]
Small Business
Two Reasons Why We Love Salesforce the Company
Now firmly in the Customer Relationship Management (“CRM”) industry, we at VipeCloud have a different opinion about the gorilla in our space than one might think. We actually love our largest competitor. Here are the two primary reasons why: Salesforce Markets the CRM Industry to the World For Us That’s right – they are doing […]
How to Evaluate Email Tracker Tools
Email tracking is becoming increasingly valuable, and in many ways a requirement, for sales professionals to execute their roles effectively. While email open tracking can be finicky, when combined with link and attachment click tracking, it becomes an invaluable tool to measure engagement. There are now many email tracking systems on the market – from […]
Does your Small Business CRM include Email Marketing?
Small business owners and employees are often performing multiple roles and wearing many hats. Unfortunately, they are also often having to manage different software systems for their different roles. Is there low-hanging fruit which can (and should) be combined to save the headache of managing different systems and data? Email Marketing + CRM Yes! Email […]
Sales Stack Comparison Matrix: Platform Versus All-In-One
What if the entire process of implementing your sales stack could be simplified? We love “what if” questions here at VipeCloud and are proud that our customers have a simple and rapid ramp up once they decide to work with us. We have also learned from our customers that the process of researching all of […]
For Solopreneurs and Small Businesses, What Marketing Activity is Most Important?
My original answer to this question is on Quora, “How would solopreneurs and small business owners rank the following according to their importance – SEO, social media marketing, and email marketing?” My answer: Email marketing SEO Social Media Here’s why: as a small business / solopreneur your effort should be spent on the items with […]