Fact Checked By Thomas Wieberneit Thomas is an internationally renowned analyst and consultant with more than 25 years of proven track record of leadership experience in the CRM and CX industry. In this article, we go over how to track sales, the metrics you should be tracking, and how to use sales data to transform […]
7 Lead Scoring Best Practices To Pre-Qualify Leads Like A Pro
This guide will help you implement lead scoring practices, so you can double down on deals with the highest potential! If you take a big-picture view of your sales cycle, you’ll notice certain patterns when it comes to the demographics of your ideal customers and their behaviors. These observations you make can help you categorize […]
How To Assemble An Effective Sales Playbook
In this ultimate guide, you’ll learn how to create a practical sales playbook that’ll be the helpful blueprint to sales organization success. When you look at sports teams, they have protocols and “plays” they run for specific situations to maximize their chances of success. When you look at business, it’s no different. Successful companies have […]
Discovery Call Template: 10 Actionable Steps & Questions You Need to Ask
In this article, we’ll be going over a discovery call script, and questions you should ask, to start a sales call. A good doctor wouldn’t prescribe you medication without running a diagnosis and checking you out first. And it’s the same thing for sales. You might have heard of the saying, “I could sell ice […]
Direct vs Indirect Marketing 101: All You Need to Know
In this guide, we’ll be learning about direct and indirect marketing; the advantages, disadvantages, examples, and which you should focus on. When it comes to marketing, there are certainly some methods that trump others, but there’s no one-size-fits-all solution. Every company has its own specific goals and target customers that need a tailored and unique […]
Contact Management: How To Sort Business Connections (Easy)
When selling a product or service to a particular marketplace, you’ll have various people at different stages in your funnel. Add the element of time into this, and it can be pretty easy to forget certain people you’ve spoken to. This is where contact management comes in — a way of organizing your contacts (partners, […]