Last updated on October 29th, 2024
This guide will give you innovative ideas to use AI in each stage of the sales process AND the 15 most valuable prompts for you to become a ChatGPT sales pro.
Here’s a prediction you might hate:
ChatGPT can’t take your sales job.
BUT…
Someone who knows how to use ChatGPT for sales might.
We created this quick-start guide to bring you up to speed on how to use ChatGPT in specific stages of the sales process.
Plus, we’re giving you the top 15 most useful prompts to amplify your sales productivity.
Feel free to skip to the section you’re most interested in:
- Ideas For Using ChatGPT In Every Stage Of The Sales Process
- The Top 15 Prompts To Use ChatGPT For Sales
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Ideas For Using ChatGPT In Every Stage Of The Sales Process
There’s no area of sales that ChatGPT CAN’T participate in.
All you have to do is think creatively about how ChatGPT’s automation capabilities can generate text, brainstorm, or research for you.
Before we get into the best prompts to use in ChatGPT for sales, let’s explore some use cases for integrating ChatGPT into every stage of the sales process.
Note: At the time of writing this, a lot of these use cases and ideas are going to be experimental, so make sure you run your own manual quality checks. A lot of these use cases will require you to make and train your own GPT or find a pre-made GPT.
Prospecting
Use case for ChatGPT: Generating leads and qualifying prospects
You could create a ChatGPT-powered tool to engage website visitors and social media users and help you automate the lead qualification process.
It can intelligently ask relevant questions, gather essential information, and automate prospecting research.
Outreach
Use case for ChatGPT: Automated initial outreach
You can train a GPT to craft personalized and contextually relevant outreach messages.
This could be by having your GPT scrape prospecting data to create messages that resonate with leads.
Needs Assessment
Use case for ChatGPT: Interactive product/service explanation
GPT tools could be used to explain intricate product or service details.
Such as explaining features, benefits, and pricing.
This will help you address potential customers' specific queries and concerns during the needs assessment phase.
Presentation/Demonstration
Use case for ChatGPT: Virtual product demos
If you utilize virtual product demos, you can make them much more engaging with GPT-powered tools.
They could be used to guide potential customers through features, answer questions in real-time, and tailor the presentation based on individual preferences and needs, ensuring an immersive experience.
Proposal/Submission
Use case for ChatGPT: Automated proposal generation
Generating proposals usually takes a significant chunk of time, but you can significantly speed up the process with a GPT.
You can use GPT to craft custom proposals based on predefined templates and user input data.
Negotiation and Objection Handling
Use case for ChatGPT: Objection-handling scripts
Have ChatGPT generate objection-handling scripts to provide sales reps with responses to common objections during negotiations.
Closing
Use case for ChatGPT: Automated follow-up and closing assistance
You can use GPTs to create and automate personalized follow-up emails, nudging potential customers toward a decision.
Post-Sale Follow-Up
Use case for ChatGPT: Customer onboarding support
GPTs can be created to guide new customers through onboarding, providing critical information on product usage, troubleshooting tips, and other details to help user adoption.
Customer Retention
Use case for ChatGPT: Proactive customer support
Retaining customers is as valuable (if not more than) as acquiring new ones, and ChatGPT can play a proactive role by providing customer support
You can train a GPT on the details of your product and company.
Then, the GPT could be used to anticipate potential issues, offer relevant tips, and address concerns before they escalate, enhancing overall customer satisfaction.
Upselling/Cross-Selling
Use case for ChatGPT: Personalized product recommendations
GPTs could suggest relevant upsells or cross-sell opportunities by analyzing customer purchase history and preferences.
The Top 15 Prompts To Use ChatGPT For Sales
In this section, we’ll look at 15 prompts you can use in ChatGPT to make your sales process more efficient.
1. “Rewrite…”
You probably have sample sales conversations, scripts, hooks, and CTAs that you reuse regularly.
Many people repeatedly use the same lines until they become stale (leads start to ignore messages they see often).
Then what?
Have ChatGPT rewrite them for you!
For example, let’s say you have a go-to line to help potential customers see how your product can help them solve a common problem. However, it feels like it’s getting less enthusiastic responses than it used to.
Tell ChatGPT, “Rewrite the following to make it more engaging.”
ChatGPT’s writing isn’t always the best, but sometimes it hits the nail on the head!
Give it a try with some of your old material, watch ChatGPT, and breathe new life into it.
And don’t forget to edit and customize it until it meets your standards.
2. “Summarize…”
You’re probably sitting on a treasure trove of invaluable sales information without realizing it.
If you have old sales call transcripts, you could turn them into an incredible training resource, knowledge bank, or FAQ database.
It’s simple to do this in ChatGPT. Just use the prompt, “Summarize the following sales conversation,” then copy and paste your transcript.
ChatGPT will summarize your call, making it easier to review and distill into more condensed and valuable information.
This doesn’t only work with sales calls.
You can tell ChatGPT to summarize anything, from a blog post to an email to meeting notes.
This also works great for creating follow-up emails after sales calls.
3. “Research This…”
Research is half the battle when it comes to sales.
On the daily, you have to research your prospects to understand their pain points, goals, and how your product or service might help them.
In those cases, try using the prompt, “Research (tool, industry, or business here) and generate a bullet point list of talking points” or some variation.
This prompt is great for salespeople who want to learn more about a potential client before reaching out to them.
ChatGPT will scour the web for information about the company and present it to you in an easy-to-digest format.
Customize this prompt with specific details about what you want to research and tweak it until ChatGPT understands precisely what you need.
Note: Fact check what ChatGPT spits out to make sure its info is up-to-date.
4. “Give Me Pros And Cons For…”
You have competitors, and a big part of sales is convincing your customers that your product is worth their time and money more than your competitors’ products are.
That’s why you should use ChatGPT to help generate competitor intel… in seconds!
When you're trying to persuade a client or prospect to use your product or service, use the prompt, “Give me pros and cons for (your competitor) vs (your product/service).”
ChatGPT will help you come up with a list of the benefits and drawbacks of your solution so that you can make a compelling argument.
Interestingly, ChatGPT probably won’t give you the exact list you would have come up with.
This forces you to think outside the box and prepare for questions and challenges from your potential customers.
5. “Create An Outline…”
Structure is everything.
If your blog posts, social media posts, and sales calls don’t follow an organized structure, they won’t convert customers.
One of the simplest and fastest ways to develop a structure for conversations, articles, posts, and emails is to tell ChatGPT, “Create an outline about (whatever you’re working on).”
Being specific is key here.
Tell ChatGPT precisely what you need outlined, and you’ll get better results than simply saying, “Create an outline about my product.”
Whether you're preparing for a presentation or just need to organize your thoughts, this prompt is a great way to create a structured outline quickly.
6. “Write A Post About…”
As cold calling and cold emailing become more and more saturated, social selling has become more important for sales reps.
The problem?
You might be a great sales rep, but posting on social media for business is new to you! No worries…
You can use AI content generation to save you time by writing awesome content for you.
Tell ChatGPT, “Write a post optimized for (Facebook, LinkedIn, Twitter, etc.) about (the focus of your post).”
The more specific input you give ChatGPT about the post you want to write – the better the output will reflect what you’re trying to say.
Of course, you should always review and edit anything AI creates before posting it.
7. “Create A Sample Sales Conversation About…”
Are you the type of person who rehearses every possible response before entering into a sales conversation?
Me too.
The good news is that you no longer have to talk to yourself.
You can have ChatGPT come up with as many sample sales conversations as you want simply by saying, “Create a sample sales conversation about (fill in the blank with your new product or other sales subject).”
This prompt is perfect for practicing your sales pitch or preparing for a meeting with a potential client or customer.
ChatGPT will help you generate a realistic conversation to refine your messaging.
8. “Edit This…”
You probably do a lot of writing for sales.
Things like:
- Emails (Cold emails, follow-ups, newsletters, etc.)
- Blog posts, landing pages, and other web content
- Social posts
- Sales scripts
Even if you write like a Pulitzer Prize-winning author, everyone’s writing can use some help.
ChatGPT can offer you that help with the “Edit” prompt.
Just say, “Edit the following post/email/article for grammar and clarity (or any other parameters you want to set).”
If you don’t like the result, try changing the parameters of the edit command and rerunning it.
9. “Write An Email To…”
Sales reps spend an average of 21% of their day writing emails.
Writing emails to clients, prospects, coworkers, or anyone is time-consuming.
The good news is that you can use ChatGPT to draft an email to almost anyone on your email list, cutting the time it takes to get those messages sent by half or more.
Just tell ChatGPT, “Write an email to a prospective client about (fill in your email need here).”
Email is a powerful sales tool, and this prompt can help you create a personalized message that resonates with your prospect or customer.
ChatGPT will provide the structure – all you have to do is edit it and make it just like you want it.
Tip: When editing ChatGPT outputs for email, remember to edit for conciseness. Nobody wants to scroll through a wordy email.
10. “Write A Follow-Up To…”
You need to follow up with prospects to close deals, and ChatGPT can help you write a follow-up message that keeps the conversation going.
For example, let’s say you’ve been conversing with a prospect about the benefits of using your product.
You haven’t heard back from them after your most recent sales call, so you want to send a follow-up email that nudges them in the right direction.
Tell ChatGPT, “Write a follow-up to a prospect encouraging them to reach out after a recent sales call. [Then, provide details about where the prospect is in the sales process.]”
ChatGPT will suggest ideas and best practices for effective follow-up communication.
11. “Draft A Sales Pitch About…”
There are plenty of situations where you might want ChatGPT to draft you a sales pitch:
- You’re launching a new product, and you need to brainstorm ideas.
- Your current pitch seems stale or irrelevant.
- You’re meeting with a big prospective client, and you want to customize a sales pitch for them.
In those cases, tell ChatGPT, “Draft a sales pitch about (your product).” Make sure to add relevant details like your target client to increase the accuracy of the output.
ChatGPT will help you create a pitch that addresses your prospect's pain points and communicates the value of your solution.
12. “Brainstorm Topics For…”
If you're struggling to come up with ideas for your next sales campaign, webinar, or anything else you need to talk about, this prompt can help.
For example, let’s say you want to host an educational webinar for other professionals in your industry.
In that case, you could tell ChatGPT, “Brainstorm topics for a webinar in (your industry).”
ChatGPT will provide suggestions for topics that are relevant and engaging to your audience.
As a follow-up to this prompt, you can pick out some of your favorite ideas and use the “Create an outline” prompt to have ChatGPT turn its suggestions into more detailed material!
13. “Pretend You Are…”
Need a conversation partner?
Try telling ChatGPT to pretend they’re one of the following:
- A prospect
- A client
- A colleague
- A boss
- Anyone else you need practice talking to!
You can tell ChatGPT, “Pretend you’re a prospect looking for software to help them track their social media performance.”
Ensure to include lots of details to get the best performance from this prompt.
This prompt is a fun and creative way to practice different sales scenarios and refine your negotiation skills.
ChatGPT will help you get into character and present realistic and challenging situations to overcome.
14. “Craft A Creative CTA For…”
The call-to-action is a critical component of any sales message or campaign, but it can also be challenging to come up with a creative and compelling CTA that actually makes people want to click.
Try using ChatGPT to create a CTA for your next social media post, blog article, or email by telling it, “Craft a creative/interesting/funny CTA for (your need).”
15. “Write A Product Description For…”
A good product description can make every other conversation about your product easier, making it easier to sell.
ChatGPT can help you draft a product description for any product your company might launch.
Say, “Write a product description for (describe your product).” Use descriptive adjectives to get ChatGPT to tailor your product description to your liking.
If ChatGPT doesn’t create a description you love, you can tell it to rewrite its suggestion, but with some editing suggestions.
You’re The Limit
Remember to get creative, be as detailed as possible, and edit your ChatGPT outputs relentlessly.
ChatGPT can’t replace your sales skills – only accelerate what you’re already capable of.
If you’re a user of VipeCloud, you can access the power of ChatGPT right from within VipeCloud’s interface to generate text for any of your sales needs.
Want to see how it works? Sign up for a free trial if you like to do things yourself. Or schedule a demo if you’d prefer to have us give you a walkthrough!
AIpunt says
Thank you for sharing the tips