There is an old sales adage that the more conversations you have with your market, the more customers you’ll acquire. Holiday email newsletters are the perfect excuse to continue or begin a conversation. However, there are a couple things it should avoid altogether, and a sweet spot your message should target. Two Things To Avoid […]
Email Preview Text – A Hidden Secret Weapon
Think your email messaging is limited to a subject and a body? Think again. There is an often overlooked part of every email which can have a dramatic effect on your open rates. Enter Preview Text. What Is Preview Text? Preview text is the first part of your email message, which is displayed in addition […]