HTML templates for newsletters had their time, but it’s time to put them to rest. Why? So your emails perform better. We’ve gathered a bunch of data to prove to you that basic emails are more effective, and also that any email marketing system which tries to promote templates with images is misguiding you. [Note […]
Are Your Email Newsletters Properly Authenticated to Maximize Delivery?
Email newsletters and email marketing operate using a seemingly simple, but realistically complex technology we all know as “email.” The most important goal of the email marketing is to end up in the inbox of your recipients. However, achieving the inbox is a constantly evolving challenge. In recent months we’ve noticed that mass (and even […]
Preview Text, Toggle Link Click Tracking, and More Email Enhancements
If you know anything about us here at VipeCloud, you know that we are rapidly improving our product in an effort to accelerate your growth! Below are some of this last month’s email-related enhancements. Customize Preview Text Preview text is the copy that appears after the subject on your phone notifications and in your Gmail […]
One-Click Video Email Added To VipeCloud
Sometimes getting to simple is a process. We at VipeCloud have supported video email for some time, and are thrilled to announce several simplifications to the workflow. Of course, our new “one-click video email” is fully incorporated into our entire Growth Stack on our web and mobile apps. In several places throughout the product you […]
Five Step Guide To A Multi-Touch Lead Generation Series
Whether you are in marketing or sales, or both, lead generation likely falls somewhere within your responsibility. Here is a quick guide you can use to get started with a multi-touch series to generate leads. Step One: Get Your Contact List In Order I’m not going to get into too many details on this step, […]
Consider Archiving Contacts To Win Back Later
Happy September! We hope all of you are enjoying these last few weeks of summer. Over the last month we added some valuable enhancements to VipeCloud’s Growth Stack, here is an overview of contact management enhancements which will improve your mass emailing and lead generation. Archive Contacts. However you use mass emailing in VipeCloud – […]