This quick checklist was created to help you assess your email marketing campaigns and look for common mistakes that hold back performance. This way you can optimize your campaigns in an effort for lower bounce rates, higher open rates and better conversions. There is no fool-proof method, but these tactics have worked for many and […]
Whitelabel Your Emails From VipeCloud For Improved Delivery
Email delivery is, naturally, an incredibly important part of the email lifecycle. If you send emails from VipeCloud, we highly suggest you whitelabel your domain to increase your deliverability. Whitelabeling essentially confirms to every inbox that you are who you say you are. VipeCloud provides you with information about how to whitelabel your emails in […]
How to Evaluate Email Tracker Tools
Email tracking is becoming increasingly valuable, and in many ways a requirement, for sales professionals to execute their roles effectively. While email open tracking can be finicky, when combined with link and attachment click tracking, it becomes an invaluable tool to measure engagement. There are now many email tracking systems on the market – from […]
Does your Small Business CRM include Email Marketing?
Small business owners and employees are often performing multiple roles and wearing many hats. Unfortunately, they are also often having to manage different software systems for their different roles. Is there low-hanging fruit which can (and should) be combined to save the headache of managing different systems and data? Email Marketing + CRM Yes! Email […]
Email Templates – Personal & Team
Email templates are a fantastic way for sales people to save time. And also for sales operations and marketing to control sales’ outward message, while also helping new team members hit the ground running. VipeCloud supports two different types of email templates: personal and team. Personal templates are, expectedly, only visible to you. Team templates […]
For Solopreneurs and Small Businesses, What Marketing Activity is Most Important?
My original answer to this question is on Quora, “How would solopreneurs and small business owners rank the following according to their importance – SEO, social media marketing, and email marketing?” My answer: Here’s why: as a small business / solopreneur your effort should be spent on the items with the highest probability of delivering […]