CRM and marketing automation are the perfect match for marketers looking to create a personalized marketing experience. Think about it: A CRM has the data necessary to better understand your customers. And marketing automation helps you scale your lead generation efforts. Combine the two, and you’ll have a system that is more efficient, effective, and […]
Lead Qualification: How to Qualify Leads on Autopilot
In this article, I’ll be teaching you what lead qualification is, why you need it, and how to qualify leads on autopilot for your sales team. To put it simply: Marketing and sales isn’t easy, especially when it comes to taking your leads and converting them into buying customers. A team with loads of leads? […]
14 Client Outreach Steps to Help Scale-Up Your Pipeline
In this article, you’ll learn exactly how to run your client outreach campaigns to get a higher meeting booking rate. If you don’t have an inbound sales and marketing machine in place for your business, you’ll need to know how to get clients with outreach. Conducting some client outreach can help you acquire new clients, […]
Lead Distribution: How To Segment Leads To Close More Sales
Today, you’ll gain actionable information about lead distribution that will systemize how your company handles new leads. Ever lost a potential client from poor lead management? How you distribute your leads amongst your sales team can make or break your conversion rates. Here’s the truth: Lead distribution becomes increasingly critical for sales team managers as […]
How To Use BANT Sales To Close More Qualified Clients
In this ultimate guide, you’ll learn how to close additional deals by adopting the BANT sales method and customizing it for your unique sales process. Some leads may be cold, warm, or hot. But you don’t truly know this until you qualify the lead. There are numerous lead qualification techniques out there. However, BANT has […]
CRM Strategy: How To Make Your CRM Work For You
Today you’ll learn how to craft an effective CRM strategy to bring more flow to your business, get the most out of your CRM tool, and keep customers happy! When going somewhere you’ve never been before, you probably rely on directions to guide you. That’s because sheer “luck” won’t bring you to your destination — […]