15 Positive Sales Affirmations Every Salesperson Should Know

Last updated on August 7th, 2023

In this article, we’ll be going over what sales affirmations are, and the best ones you need to always remember throughout your sales journey.

We all know there’s power in a good pep talk. 

Sometimes the right words can make a big difference in our outlook, and empower us to try again. 

And sometimes, there’s no one better to deliver that pep talk than yourself. 

Positive affirmations are one way to kickstart your motivation and get you back to karate-chopping deals.

But before we go over what a sales affirmation is and the benefits of remembering them, here’s a sneak peek of the ones you need to be telling yourself:

1. Every rejection is a lesson with valuable insight earned.
2. As long as I’m taking action, I cannot fail.
3. Options give me power, and the abundance mindset is key.
4. A prospect telling me “no” is an opportunity to understand their pain points better.
5. Actively listening to my prospect shows that I care.
6. My primary goal is to solve my prospect’s problems.
7. I’m confident that my offer can fix my prospect’s pain points.
8. If the sale didn’t close, then I got practice to make me better.
9. I can sell by being 100% honest.
10. I’m ready to handle objections by listening and asking questions.
11. I achieve sales success by doing my best.
12. I can achieve any goal I set.
13. I can handle any objection thrown my way.
14. I am well compensated for doing what I love.
15. I know when to push and when to move on.

I’ll also go over what each of these means and how to apply them to your sales mindset.

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What is a Sales Affirmation?

Affirmations are sentences or mantras that you can repeat to yourself to help improve positive thinking. 

An affirmation for sales success is just what it sounds like. It’s a bit of self-talk that can help you get through rough moments and improve your performance and outlook as a sales professional. 

Affirmations work by gradually replacing negativity and self-doubt with belief in the statement. 

Choosing positive sales affirmations to repeat and live by helps you improve the way you think about your work. 

How Positive Affirmations Help with Sales

Like most things in the sales space, psychology is a huge part of the battle. 

It’s not just about understanding your prospect’s mindset — it’s also about doing everything you can to control your own. 

There are several ways that daily affirmations can help not only with positive thinking but also with sales performance. 

Here are 4 ways sales mantras can help you close that next deal (like a boss).

Increased Focus

Using positive affirmations every morning can help you focus your energy on your day’s tasks. 

Reminding yourself to take action, work through rough moments, and push yourself can keep you focused on knocking tasks off your to-do list and meeting those sales goals.

More Motivation

We all have those moments throughout the week where we’re feeling like we just can’t get going. 

Rather than checking Instagram for cat videos or taking another coffee break, use a mantra to remind yourself of your goals. Then use that reminder to push yourself to get a little closer to achieving them. 

Staying motivated is even harder when constantly dealing with rejection. But as every veteran salesperson knows, rejection is just part of the game, which brings us to the next benefit:

It Helps to Handle Rejection

A big part of a sales career is continuously being told “no.”

And rejection isn’t easy. Even the best sales pros can take rejection personally, especially if you’ve worked hard to convert a particular prospect. 

Reminding yourself of the upsides of rejection through sales affirmations can help you bounce back quicker and start working toward your next “yes” rather than fixating on the last “no.” 

Influences Your Subconscious Mind

Sales go way deeper than just selling something to someone. It’s very psychological, which means your mindset plays a significant role in your sales game.

Think about it:

We all practice self-talk all the time, whether we’re doing it consciously or subconsciously. 

By being mindful and conscious of the messages you’re delivering to yourself, your subconscious mind will shift to your advantage. 

Want to learn how to start closing outbound leads with ease? Read: 9 Client Outreach Steps to Help Scale-Up Your Pipeline

15 Positive Sales Affirmations that Every Salesperson Needs to Know

Below are 15 sales affirmations to get you through the day, and a mini-lesson on why each mantra is crucial to your sales mindset.

Repeat them to yourself, put them on a sticky note on your desk, and commit them to heart! 

#1: Every rejection is a lesson with valuable insight earned.

Every time you get that “thanks, but no,” it isn’t out of the blue. For every rejection, there’s a reason why you were rejected. 

As the famous Irish MMA fighter Conor McGregor has always said:

“You win or you learn.”

Taking the time to understand a prospect’s thought process behind rejection can help you refine your approach next time. 

It’s essential to keep in mind that not all rejections are within a prospect’s direct control. For instance, they might have been ready to purchase, but their bosses refused to sign the purchase order or reallocate budget dollars.

So next time your offer gets rejected, keep your chin up. You’ll get the next one.

#2: As long as I’m taking action, I cannot fail.

Sharks can’t go backward or stay still; if they stop moving, it’ll kill them. They’re also at the top of the food chain, in large part because of this constant forward motion. 

The best salespeople are like sharks in this way — they’re always moving.

Besides — who doesn’t feel like the biggest, baddest shark in the sea after closing a deal?

As long as you’re working toward serving your prospects, either through research, outreach, conversation, or other forms of engagement, you’re on the path to success.

After all, your objectives aren’t behind you. Taking steps forward will get you closer to reaching them. 

Every step of action is a step of progress towards your goals (you win or you learn).

#3: Options give me power, and the abundance mindset is key.

Coined in the book 7 Habits of Highly Effective People, the “abundance mindset” is the idea that there are limitless opportunities in life and work. 

There’s plenty of opportunities to go around. Embracing an abundance mindset leads to understanding that every opportunity isn’t ‘make or break’ — if this one doesn’t work out, something else will come along. 

But that’s not the only amazing thing about the abundance mindset…

The abundance mindset empowers you not only with opportunities but also with options. 

Options give you the ability to choose how you’re going to spend your time and decide whether pursuing a particular lead is worth your valuable time. 

When someone doesn’t have options, this often puts them into the “scarcity mindset.” Salespeople with a low number of options tend to make poor decisions (such as closing a deal with a client that’s not ideal). This is what you don’t want.

That feeling of choice is powerful. Prospects don’t hold all of the power at the negotiating table. 

When you have options, you have the power to take a break, try another approach, or walk away entirely. 

#4: A prospect telling me “no” is an opportunity to understand their pain points better.

Like we said earlier, prospects don’t just say “no” for no reason. 

If they say no, it’s an excellent opportunity to ask why they’re saying no. 

In most cases, you’ll find an objection or pain point and be able to provide a concrete example of how you’ve solved that problem for clients in the past. 

And even if you have no experience dealing with their specific pain point, you’ll gain valuable insight about your industry that could help you sell your offer to future prospects.

You also then get the chance to practice active listening. Which after, you could come up with a direct, personal solution for their problem in a follow-up meeting. 

#5: Actively listening to my prospect shows that I care.

Speaking of active listening, it’s a critical part of sales! 

We’ve all let our minds wander during a call or conversation, and it’s okay if it happens now and then. 

However, we’ve all been on the other side of that table — remember the last time you were speaking to someone who was multitasking, constantly checking their phone, or just plain zoned out? 

Did you want to continue talking to that person, or were you frustrated? 

You definitely don’t want your prospect to think you’re like this sheep.

Active listening is critical in any relationship, either personal or professional. 

During a conversation, your behavior and body language send signals to your prospects about whether you’re interested in helping them or just care more about the dollars they represent. 

Make eye contact and engage in the conversation to show you’re paying attention. But do that without interrupting them while they’re talking.

Referring to a point from a past discussion, following up with a personalized answer, or summarizing their paint points & objections are easy ways to show that you care.

Active listening doesn’t just apply to in-person conversations, but also phone calls and emails! 

#6: My primary goal is to solve my prospect’s problems.

While you might have sales and revenue goals to hit and a to-do list about a mile long, this particular sales affirmation is essential to keep in mind. 

At the end of the day, you’re selling something that’s designed to solve a problem. You’re talking to people who have that problem. It’s your job to make the connection. 

When prospects express that they’re frustrated or struggling, it’s empowering to know that you can help them solve that frustration. 

Sometimes, it can take a little bit of coaxing to build that trust and get them to admit they need help to solve a problem — but that’s precisely what you’re here to do. 

Your reputation and brand should be your first priority, not closing a deal.

#7: I’m confident that my offer can fix my prospect’s pain points.

Confidence is key, and having the goal of solving problems is only half the battle. 

You need to believe that you and your product can solve those problems. 

Whether you’re in your first sales role or a seasoned pro, you’ve probably realized it’s much easier to sell people a product they need, not one that’s a poor match. 

It’s also much easier to sell a product you believe in because it’s easier to communicate value genuinely. 

If you feel like you don’t fully believe in your product or aren’t confident in your ability to solve the prospect’s problem, that’s probably a sign you have more to learn. If that’s the case, seek out your peers and supervisors’ help or brush up on some research. 

#8: If the sale didn’t close, then I got practice to make me better.

Sometimes you can do everything in your power and still not close the sale. 

Remember: 

Your sales career isn’t a sprint; it’s a marathon. 

You’re not just going to roll out of bed one day and run a marathon — you need to practice, train, and build up endurance. Before you know it, you’ll be reaching milestones you didn’t think were possible. 

Getting the chance to flex your sales muscles, practice your skills, and try unique approaches is always a good thing. You’ll have more robust capabilities to put to the test on the next try.

#9: I can sell by being 100% honest.

We’ve all been tempted to over-promise to close a deal. 

The fact of the matter is, most prospects have an off-the-charts BS detector. Especially in the digital age, consumers have the power to research your company and competitors and find information for themselves. 

If you’re too eager to please or deliver a different message than what they’ve learned, you’re going to set off that BS detector and possibly cost yourself a sale.  

Honesty is always the best policy, and prospects appreciate it. 

Taking the time to find an honest answer, or making suggestions to work through specific pain points will be much more favorable in a prospect’s eyes than speed achieved through dishonesty. 

And hey, “I don’t know” is always better than a lie.

#10: I’m ready to handle objections by listening and asking questions.

When it comes to positive sales affirmations, specificity is critical. 

This particular mantra is a specific, straightforward way of saying, “you’ve got this!” 

Your job in sales isn’t just to read a script and collect money. You have to overcome objections, hesitation, and rejection in every interaction. 

There are only so many prepared rebuttals you can have (and using a pre-written reply can be disingenuous). 

Demonstrate to your prospects that you’re ready to listen, learn, and help overcome their resistance and build trust — that’s how the best deals are closed, and solid customer relationships are built. 

Want to learn how to ace your next discovery sales call? Read: Discovery Call Template: 10 Actionable Steps & Questions You Need to Ask

#11: I achieve sales success by doing my best.

Salespeople are ultimately responsible for boosting the bottom line of a company they work for. And this is what overwhelms most people.

However, as already mentioned above, there are a number of reasons you might not be able to close the deal.

This is one of the positive affirmations that will remind you that doing your best is the key to achieving sales success. Simply put in your 100% with all customers and you should be able to close the right leads.

#12: I can achieve any goal I set.

Confidence is another important part of achieving sales success. And this affirmation is just for that.

Simply visualize your ability to close the winning deal every day and believe in your skills.

Positive affirmations like this can help you overcome the fear, empower your mindset, and ultimately turn more leads into customers.

#13: I can handle any objection thrown my way.

Regardless of your sales skills and experience, you’ll still encounter a number of objections and negative customers on a daily basis.

The key to successfully handling objections is to have the confidence to turn skepticism or rejection into opportunities.

#14: I am well compensated for doing what I love.

This is one of the favorite affirmations for many salesmen. Commission-based compensation plans are actually one of the best benefits of working in a sales team, because it’s fair to be earning the money you deserve.

For example, one month you could be killing it and paid well for it, while the next month you might come across a flurry of objections and sales slow down.

Realizing how much money you’d be making if you closed certain amounts of sales every day is in fact quite motivating.

#15: I know when to push and when to move on.

Listening to objections your leads throw your way is a part of the job. However, every professional salesman needs to know when to be persistent and when it’s time to move on.

While it’s important to be persistent, don’t forget that some leads just aren’t meant to be closed and can only waste your time and energy.

Conclusion

Positive affirmations work best when you genuinely believe them. 

It’s not just about preparing for your day by repeating your affirmations while sipping your morning cup of coffee, either. 

You have to stay mindful of the other messages you’re delivering yourself throughout the day, and gradually replace negative self-talk with positive sales affirmations that will help you shift your outlook. 

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Sales Affirmations FAQ

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