Google is revamping Gmail's defense against spam with some critical changes. Starting February 2024, high-volume email senders, those sending over 5,000 messages daily to Gmail users, will be required to embed a one-click unsubscribe button in their emails. This move aims to empower users by making it easier to opt out of these mass mailings.
Additionally, Gmail might not deliver messages from senders whose emails are frequently flagged as spam and fall below a "clear spam rate threshold" of 0.3% of messages sent. This threshold serves as a filter, ensuring that emails reaching users' inboxes maintain a certain level of trustworthiness and relevance.
These changes don't stop with Google alone. Yahoo has signed up to adopt the same changes, ensuring consistency across platforms. The collective goal is to raise the bar for email senders, promoting responsible and user-friendly email practices.
In essence, these updates are a big step towards curbing spam and safeguarding Gmail users. They emphasize the importance of email senders offering easy opt-out options while also maintaining a low spam rate to ensure their messages reach their intended audience. This initiative prioritizes user experience and email safety across the board.
For more info - see Google's official announcement: https://blog.google/products/gmail/gmail-security-authentication-spam-protection/