EMAIL MARKETING

Email marketing is a perfect way to increase your annual revenue per customer by upselling and reselling your customers. Update them on exciting company announcements, creative product use ideas, and promotions that they won't want to miss.

Even if the email doesn't create immediate conversions, it keeps you and your business at the top of their mind and, when it comes time to make a purchase decision, they'll turn to you.

On the other hand, sometimes a well-timed email is exactly what you need to push a customer from "waiting" to "buying."

Reach your customers beyond the email inbox with email template landing pages. With one click, your template will also be available as a landing page, ready to share with a short link.

Send these links via text, social media, messenger, and more. Engage your customers where they are most comfortable.

We live in a new, connected world, and as the media landscape expands to Facebook, Twitter, Instagram, TikTok, YouTube, and a dozen other multimedia sharing platforms, you need to stay on top of the biggest and best opportunities for you and your business.

Test what delivers results by using A/B testing. This works best when isolating variables as much as possible and comparing the results. You can do this in any number of ways:

• Use email templates that have slight differences such as the first impression being feature-based or price-based.
• Email at different times of day / week / month to determine when is best for open rates.
• Different email frequency for different lists.
• HTML templates vs Rich Text templates.
• Pass off to sales team for direct communication at different engagement points.

Gain new insights by tracking more than just email newsletter opens. With VipeCloud, you can track every link click, video view, and attachment download. When they visit your website from clicking a link in an email, you can then track their page views on your website.

Your sales team will see all of this information in the contact record and have a more thorough understanding of a) what motivates the prospect and b) features that the customer might not be aware of that could be impactful. Plus, with lead scoring, your sales team can spend more time closing deals by being able to sort contacts by who has engaged the most with your emails and website.

Your marketing team will be able to craft future campaigns with these new insights. There's no need to wonder what elements are performing well or which need adjustments. Through AB testing and reviewing the data, your team will be able to build email newsletters that deliver results.

A collection of outreach tools made available to you and your team from within a single product. The most common marketing tools are email, text / SMS / MMS, social, sign up forms, and automation.

A suite of tools accessible from a single product save your business time and resources, so you can focus on building your business.