Q3 2026 Franchise Lead Source Performance Analysis
We analyzed franchise leads processed through Franchise Sales Engine in Q3 2026. Five channels now deliver 80% of all leads, up from 45% three quarters ago. BizBuySell still leads on volume, Lead PPC moved into second, and BizBuySell punched above its weight, earning 2.1× more of the booked meetings than its share of leads.
The report breaks down which portals turned leads into booked meetings and which mostly added volume. The strongest channel isn’t a portal at all. Brands that capture leads on their own page book meetings about five times as often as they do with portal leads, and consultants about twice as often.
Timing keeps shifting too. 69% of leads now arrive outside business hours, up from 62% across 2025, and more than a quarter land on weekends.
It also shows how our AI Booking Agent performs head-to-head against a team’s own follow-up sequences. On the same leads, the agent booked 46% versus 38%, an 8-point lead. A quarter ago, the two were even.
Q2 2026
Q1 2026
Q4 2025
Q3 2025
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