This is a guest post by entrepreneur Nadine Swayne. From time to time we come across information that we believe will be helpful to our customers. Here’s a few tips that are valuable for smaller organizations just starting to put together their web presence and marketing strategy.
If your company is just starting out, you may be looking for easy resolutions to market your business without having to go broke. Not only are the following ideas cost effective, you’ll find these simple marketing tips successful for making a name for your company.
Building a great website can generate traffic for your new business and it can help your customers learn more about your services or products that you offer. Fortunately, building an online presence can be done inexpensively by using various templates and other online resources that include domain name, web hosting and generating a popular search engine for your company.
For new businesses looking to produce leads and get their company name out there, banners have proven to be a successful marketing tool. They can reach a local audience with traffic and they’re perfect for companies on a limited budget. The most successful banner ads are those that have an eye catching design that appeals to the customer and isn’t obtrusive. In addition to design, the placement of the banner is just as important and necessary for generating new clientele.
Social media is the ideal outlet to market your products and services. It’s also a great way to promote interaction with your customers and colleagues. This low-cost marketing tool creates a positive presence for your business when you cleverly craft your bio and messages. Sites such as Facebook, Twitter, LinkedIn and YouTube can captivate your audience and keep you in tune to them as you add on new services or products. You can post notices once a month or daily. You can also interact with your followers and view their comments. If you have an interesting video you wish to relay to the same audience, YouTube is a great option. You can link the item through Facebook or Twitter and invite viewers to watch the videos and add comments.
Mix Business and Pleasure
For business owners who are passionate about a particular cause, you can host an annual event or party and raise money at the same time. This is a great way to do something to help others in need and network by keeping in touch with current and past customers. Finding something that everyone loves to do such as a baseball game or a party will make the event more successful.
New businesses are typically eager to spread the word about their services and products. Finding inexpensive outlets to get your name out there and expand your customer base is the ideal solution for companies on a budget. With the help of social media outlets, sign banners and generating a website, your company can gain the recognition it deserves for little or no cost.
Formerly an E-Store entrepreneur, Nadine Swayne forwards this advice to small business owners. Signazon offers a vast array of products that include mobile billboards, banners and advertising postcards that are cost effective for your company. They serve the needs of customers nationwide and are an excellent source for business marketing solutions.
Photo credit: http://www.flickr.com/photos/tenaciousme/2685417968/