Most every business in the world benefits – or can benefit – from email marketing. But with so many services out there how do you choose which one is best for your small business? We advise considering three categories against your needs:
Email marketing has been around long enough that many capabilities have become commonplace. These include sample templates, merge tags, and analytics. The capabilities that separate one vendor from the next are related to ease-of-use and delivery.
Ease-of-use is somewhat subjective, and if you have the time it might be worth checking out a few vendors to see what jives with you best.
Email delivery has become an increasingly challenging item to tackle. The “under the hood” world of email is continually evolving and gone are the days that you can “spray and pray” in the world of email. If you do, your domain and IP’s become at risk of being permanently affected.
We highly encourage you to work with a vendor that will support you in authenticating them as a sender, and potentially even reviewing (or pointing you in the right direction) about your SPF, DKIM, and DMARC settings. At VipeCloud, we typically cover all of this in our first training call (yes with us you are connected directly with a human being).
As you narrow down your options on the capabilities side of things, it’s type to start thinking about pricing. Most every vendor prices based on some combination of capabilities and the size of your contact database.
As of the date this article was published:
If you have more than 5,000 contacts VipeCloud is 33-78% less than MailChimp or Constant Contact.
If your contact database is, or will grow to, more than 5,000 contacts there is a great chance that VipeCloud will come in at a MUCH better value to you than two of the majors.
It’s 2019 and it seems more and more companies are moving to bots (aka doing whatever they can to NOT interact with their customers). We are VipeCloud are different – we make ourselves available directly to our customers. Call it “brains over bots” or call us old school or simply call us human. But we are here to help if you need it.