Does the following situation sound familiar: you write a blog post and now you have to go through your list of Twitter, LinkedIn, and other social pages to manually post your article on each one? We were frustrated doing that too, so we added posting to your company social pages to our Chrome Extension. Now […]
Marketing CRM
Is Artificial Intelligence Nearing Its Third Winter? Does It Matter to Your SMB?
Gartner yesterday released a survey (updated link to VentureBeat reference since original posting) detailing a pull back in planned Big Data investments and an unfortunate reality that only 15% of projects have deployed to production from pilot. Scuttlebutt suggests that this report has sent shock waves through the Big Data industry. And it got us […]
VipeCloud Celebrates One Millionth Email and Launches Email Series
I am thrilled to share with you that today users of VipeCloud sent the one millionth email through our system! What started four years ago as an employee advocacy system (then called social sharing) has grown into a rapidly growing sales and marketing automation platform. For this I say thank you! Thank you for continuing […]
Can You Have Sales and Marketing Alignment If They Use Different Software?
Sales and marketing alignment is a significant challenge for many businesses. And we believe the marketing companies who preach it are blowing a bit of hot air. Why? For the simple reason that they are selling you software for your marketing department, and telling you to also purchase software for your sales department. That’s nonsensical. […]
Does Your Pipeline Separate Your Customer’s Activity From Your Own?
Forecast by engagement. As a sales manager would you prefer to know how many emails and phone calls your team made, or which accounts were responding to those activities? [no brainer] When a sales team works accounts and opportunities by engagement, an automated optimization of effort toward the pipeline occurs. See the following comparison of […]
Contact Automation: Try Connecting VipeCloud’s Zapier App with Your Payment System
The foundation for many of your sales-related processes probably boils down to contact management. And as you plan to build or evolve your infrastructure, today’s technology enables quite a bit of automation. Connect the two: contact automation. What is Zapier? Zapier offers a collections of apps which allow non-developers to connect their systems via a […]